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  • Writer's pictureJay Noller

208Agency and USA Bobsled/Skeleton announce new licensing representation partnership

Nampa, ID: 208Agency – an Idaho based marketing agency - today announced a new licensing representation agreement with USA Bobsled/Skeleton (USABS). This partnership will bring USABS-branded products into the homes of fans and future athletes alike. 208Agency will focus on identifying and reviewing relevant merchandise partners whose ideals and manufacturing processes align with the philosophies of USABS.

“I am honored to be entrusted to bring USA Bobsled/Skeleton into the consumer goods arena,” says Jay Noller, Owner at 208Agency. “Amateur sports have traditionally been

underrepresented with fan merchandise, yet they are the pinnacle of sportsmanship, competition, and ultimate human achievement that we all aspire to. We are working together to change that.”

“The partnership with 208Agency provides a unique opportunity to promote the sports of bobsled and skeleton in the United States and allows fans to connect in new ways,” says Aron McGuire, CEO at USABS. “We look forward to raising awareness and continuing to support USA athletes.”

About 208Agency: Based in Nampa, ID, 208Agency is a boutique marketing agency specializing in Digital Marketing, Product Licensing, and Athletic Events. The one stop agency employs marketing professionals from around the world to deliver results to companies across North America and the Caribbean. For more information visit

About USA Bobsled/Skeleton:

USA Bobsled/Skeleton (USABS), based in Lake Placid, N.Y., is the national governing body for the sports of bobsled and skeleton in the United States. For more information, please visit the USABS website at Individuals interested in becoming a bobsled or skeleton athlete can visit

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